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How Toll Booth works
Toll Booth connects to your Schwab account and automates covered calls on shares you already own — so you can pursue potential premium income without managing every order by hand.
The basics
New to covered calls? Here's what you need to know before getting started.
What is a covered call?
A covered call is an options contract you sell against shares you already own. When you sell a covered call, you give someone else the right to buy your shares at a specific price (the "strike price") on or before a specific date (the "expiration"). In exchange, they pay you a cash premium upfront — which is yours to keep no matter what happens.
If the stock stays below the strike at expiration, the option expires worthless, you keep your shares and the premium. If the stock rises above the strike, your shares may be sold ("called away") at that price — you still keep the premium, but give up gains above the strike.
Who is this strategy for?
Covered calls are typically used by long-term investors who hold at least 100 shares of a stock and are comfortable with the idea that those shares could be sold at a set price. They work best when you're indifferent to holding or selling a position — you'd be happy to collect the premium either way.
This is not a strategy for shares you can't afford to lose or that you must hold for tax or other reasons. It also does not protect you from a stock falling in value — the premium collected is typically small relative to a large price drop.
What does "rolling" mean?
Rolling means closing an existing covered call position before expiration and opening a new one further out in time. Investors roll when a stock rises toward their strike — buying back the current call and selling a new one at a higher strike or later date to reduce the chance of having shares called away.
Toll Booth automates this process based on rules you set, so you don't have to watch prices and act manually.
How does Toll Booth automate this?
Toll Booth connects directly to your Schwab brokerage account via their official API. It scans your eligible holdings, selects strike prices based on your configuration, places orders, monitors fills, and rolls or closes positions according to your rules — all without requiring you to manually place each order.
You set the parameters (which stocks to exclude, whether to maximize returns or minimize assignment, whether or not to roll, etc). Toll Booth executes the workflow on your behalf.
By the numbers
Real activity aggregated across all Toll Booth users.
as of Jul 7 · Aggregated across all users. Gross premium does not account for commissions, taxes, or share-price changes. Past activity is not indicative of future results. See Legal & Disclosures.
Common questions
Frequently asked questions
Do I need to know how to trade options to use Toll Booth?
You should have a basic understanding of what a covered call is and what it means for your shares before using Toll Booth. The platform automates execution, but you are responsible for understanding the strategy and configuring it correctly. If you're new to covered calls, read the sections above before using the platform.
Which stocks can I run covered calls on?
You can run covered calls on any stock you hold at least 100 shares of, as long as it has a listed options chain and your Schwab account is approved for covered call writing. Toll Booth will identify eligible holdings in your account automatically.
What happens if my stock rises above the strike price?
Your shares may be sold ("called away") at the strike price at expiration. You keep the premium you collected, but you give up any appreciation above the strike. Toll Booth can be configured to roll positions before expiration to reduce this risk, but rolling cannot eliminate it — especially in fast-moving markets.
Can I lose money using Toll Booth?
Yes. The premium you collect does not protect against a stock declining in value. If a stock drops significantly, the option premium is unlikely to offset the loss. You also risk having shares called away at a price below what you could have sold them for if the stock continues to rise. Results depend on market conditions, your holdings, and how you configure the system.
How much does Toll Booth cost?
$100 per month, with no setup fees. You can cancel anytime. Standard Schwab brokerage commissions on options trades still apply separately. See the pricing page for full details.
Is my Schwab account safe?
Toll Booth connects using Schwab's official OAuth API. It receives a limited-access token — it cannot withdraw funds, transfer assets, or change account settings. Your login credentials are never shared with or stored by Toll Booth.
Can I cancel anytime?
Yes. You can cancel your Toll Booth subscription at any time. Open positions in your Schwab account are yours — cancelling Toll Booth does not close or alter them.
Can I still place orders manually?
Yes — Toll Booth was designed to be flexible. You can continue to place, modify, or close orders directly in your Schwab account at any time. Toll Booth monitors your positions and will adapt accordingly. If you prefer to manage certain positions yourself and let the automation handle the rest, you can exclude specific holdings from Toll Booth's configuration so it only acts where you want it to.
Is Toll Booth a financial adviser or broker?
No. Toll Booth is automation software that executes a strategy you configure. It is not a registered broker-dealer or investment adviser and cannot assess whether this strategy is appropriate for your specific financial situation, goals, risk tolerance, or tax circumstances.
What about other trading instruments?
At this time, Toll Booth only places orders for covered call positions. Support for equities and other option strategies may be considered in the future.
How and why can covered calls be tax efficient?
One of the less obvious tax dynamics of covered calls comes from rolling. When Toll Booth rolls a covered call — closing the existing short call and opening a new one further out — it collects a net credit overall, but the closing leg is almost always a loss: you buy back the call for more than you originally sold it for. That closing loss is a realized loss for tax purposes, even though the roll as a whole was profitable. Over time, rolling can generate a stream of deductible losses that offset gains elsewhere in your portfolio, all while the strategy continues to produce net income.
This effect is most pronounced on rolls where the underlying stock has moved against you and the call has appreciated significantly — exactly the scenario where the position needs rolling most. The new short call collected on the opening leg is income, but it is typically recognized in a future tax period when that leg eventually closes.
In taxable accounts, covered calls also let you generate income from shares you already own without triggering a sale, deferring any capital gain on the stock itself until you actually want to sell. Tax treatment depends on your specific situation, holding periods, and jurisdiction, and the wash-sale rules can interact with options in complex ways. This is not tax advice; consult a qualified tax professional.
Options involve risk and are not suitable for all investors. See Legal & Disclosures for full risk information.
Ready to automate your covered calls?
Start with Toll Booth today
Connect your Schwab account, set your preferences, and let Toll Booth handle the ongoing covered call workflow.
$100/month · No setup fees · Cancel anytime